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Lise
Christoffersen was educated in her native Denmark and holds a degree
in Trade and Commerce from the Holbęk Business College. She attended
Continuing Education Seminars on international marketing offered by
the Danish Ministry of Foreign Affairs, and completed the Queen's
Marketing Program at the Queen's School of Business, Queen's University,
Kingston, Canada. She has attended classes in design, colour, drawing
and painting. |
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Before
immigrating to Canada she did print design and layout in an architectural
firm in Copenhagen. |
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In
1975 she joined the Danish Consulate General in Toronto as an Assistant
to the Trade Commissioner, rising to Commercial Officer, Vice Consul
and Deputy Trade Commissioner and finally to head the office as Consul
and Trade Commissioner, a position she held until March 2001, when
she became a partner in NOVALynx, a Division of Arnold Matthews Consulting
Inc. |
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Over
the years Lise has secured a foothold in the Canadian marketplace
for numerous Danish exporting companies. Her work has involved doing
market research and analysis, locating business partners, and assisting
overseas corporations in establishing branches and subsidiaries in
Canada. This has taken her to meetings and conferences in many parts
of Canada and Denmark. |
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Lise
has been a speaker at many conferences, especially on the subject
of renewable energy. She has prepared sector reports analyzing various
industries such as furniture, jewelry and retail chains. Her latest
report was published in December 2000 under the title "District Energy
in Canada". She has also given interviews on Danish Business Radio
and Canadian TV. She has written numerous articles for Canadian and
European trade publications. |
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She
is a member of various associations, was President of the International
Trade Club of Toronto, and was recently made an honourary member of
the Consular Corps Association. |
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The
knowledge she has gained working with many business sectors and industries
is now being put to good use in her new career with NOVALynx. |
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He
now works almost exclusively with Internet applications that incorporate
real-time databases. Photographic work has moved from the darkroom
to the computer. |
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| Comments
from a friend on reading the above |
| "...the
real Arnold is a free spirit, a renaissance thinker who thrives
on new challenges and problem solving."---Gary Cralle, international
traveller, photographer, writer and observant friend. |
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References
available on request
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