is working on several large projects for Universal Music Canada,
creating the back end management tools for a variety of their
sites. All of our projects reside on their large server "farm"
in Los Angeles.
NOVALynx has developed the online database
programming that runs the "secret" Matthew Good website.
The site is made available to people who buy his latest CD "Avalanche".
When the owner places the CD in his/her computer, a screen pops
up that will make an encrypted connection to the site. Entering
the unique membership number from the card packaged with the CD
gives the owner exclusive access to many extra features such as
extra audio tracks, videos, slide shows, and messages from the artist
For the Matt Good site we have created 1/4 million unique membership
numbers that have been printed on the cards distributed with the
CD's. The numbers are matched with the corresponding numbers in
a database to make sure they are genuine.
The site went live on March 4, 2003, and the next day was very exciting
with people registering as members at a rate of 200 to 300 per hour
and the album going gold by the following Friday. Within a month
there were over 12,000 members and there are now over 40 countries
We have just started a project to develop and implement a "secret"
website for another very special Canadian artist and writer, Jann
Arden, whose new CD is to be released early in September
At the same time, we are developing databases and programming for
the Universal Music Canada's main website where news pages in French
and English will be maintainable by staff needing no knowledge of
HTML. The editing program is suited for PC's , MAC's and Linux and
may be accessed and operated from any browser.
The above processes are very easy to use. Artists and staff don't
need to have any knowledge of web programming in order to edit and
maintain text, add and resize images, and put in links. Once they
have entered the date they want a news item, audio tracks, etc.,
to be posted on the website and the date they want it to expire
or to be archived, NOVALynx programming
looks after the rest.
Universal Music is the largest music company
in the world. The company produces, manufactures, markets, sells,
and distributes recorded music and represents artists from Canada
and around the world. Universal Music is a subsidiary of Vivendi
Universal, a leading global media and communications company for
the digital age, with five communications units including TV and
Film, Publishing, Music, Internet and Telecoms, and Environment.
"Amazing! NOVALynx met and far exceeded my expectations.
The attention to detail, quality of work and most importantly
the ease of working with them made the entire experience
a pleasure. The final result of our project with NOVALynx was met
with accolades - both within Universal Music and from our customers.
I look forward to starting our next major IT driven project with
Pete Watson, Senior Manager, New Media, Universal Music Canada.