|
|
Lise
Christoffersen was educated in her native Denmark and holds a degree
in Trade and Commerce from the Holbęk Business College. She attended
Continuing Education Seminars on international marketing offered by
the Danish Ministry of Foreign Affairs, and completed the Queen's
Marketing Program at the Queen's School of Business, Queen's University,
Kingston, Canada. |
|
|
|
|
|
Before
immigrating to Canada she did print design and layout in an architectural
firm in Copenhagen. |
|
|
|
|
|
In
1975 she joined the Danish Consulate General in Toronto as an Assistant
to the Trade Commissioner, rising to Commercial Officer, Vice Consul
and Deputy Trade Commissioner and finally to head the office as Consul
and Trade Commissioner, a position she held until March 2001, when
she became a partner in NOVALynx. |
|
|
|
|
|
Over
the years Lise has secured a foothold in the Canadian marketplace
for numerous Danish exporting companies. Her work has involved doing
market research and analysis, locating business partners, assisting
overseas corporations in establishing branches and subsidiaries, and
preparing visiting and meeting programs for Danish delegations to
Canada. This has taken her to meetings and conferences in many parts
of Canada and Denmark. |
|
|
|
|
|
Lise
has been a speaker at many conferences, especially on the subject
of renewable energy. She has prepared sector reports analyzing various
industries such as furniture, jewelry and retail chains. Her latest
report was published under the title "District Energy in Canada".
She has also given interviews on Danish Business Radio and Canadian
TV. She has written numerous articles for Canadian and European trade
publications. |
|
|
|
|
|
She
is a member of various associations, was President of the International
Trade Club of Toronto, and is an honourary member of the Consular
Corps Association. Most recently she was the administrator of
Women Entrepreneurs of Canada and Chair of the Programming Committee. |
|
|
|
|
|
The
knowledge she has gained working with many business sectors and industries
is being put to good use in her career with NOVALynx. |
|
|
|
|
|
|
|
|
|